Space Craft is a new brewery based on earth, their main goal is to produced and sell out of this world beers with a modern planetary and space theme. Their goals are to attract enthusiasts of science fiction, astronomy, aliens and conspiracy theorist alike to enjoy Space Craft Beer.

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With their goals in mind it was necessary to create a strong branding that screamed “Out of this world”. The decision to create a flying saucer out of the whitespace in the “a” was a fun and light-hearted approch. Using bright colors, thin icons and a mix of fun and clean fonts help convey the science fiction feeling to the brand.

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adobe illustrator    adobe photoshop    adobe xd